We built Selby after losing a $4,200 invoice to a spreadsheet

We built Selby after losing a $4,200 invoice to a spreadsheet

Selby is a small software company in Madison, Wisconsin. Most of us billed by the hour before we wrote software for people who do.

Selby is a small software company in Madison, Wisconsin. Most of us billed by the hour before we wrote software for people who do.

A walnut desk by a tall window in the Selby office, late afternoon

How it started

How it started

In 2021 Nadia Brenner was a pricing consultant with six clients and a timesheet in a spreadsheet. A formula error left a month of work for one client off an invoice. By the time she noticed, that client’s budget for the year was spent.

She wrote a timer that built the invoice for her, with the client’s rules baked in. Two friends who billed the same way asked for a copy, then their friends did. Owen Castellano, who had built billing systems at a payroll company, joined that summer.

Selby is now 11 people across five states. We have been profitable since 2024 and have never raised money, which keeps us answering to the people who pay us: about 3,800 consultants and small firms in the US and Canada.

Selby in five lines

Selby in five lines

Founded

Founded

2021, in Madison, Wisconsin

2021, in Madison, Wisconsin

People

People

11, across Wisconsin, Minnesota, Illinois, Colorado and Oregon

11, across Wisconsin, Minnesota, Illinois, Colorado and Oregon

Customers

Customers

About 3,800 consultants and small firms

About 3,800 consultants and small firms

Funding

Funding

None. Profitable since 2024

None. Profitable since 2024

Support

Support

A person replies within one business day, usually within the hour

A person replies within one business day, usually within the hour

How we work

We ship small changes every two weeks

We ship small changes every two weeks

We price per person, never per client or invoice

We price per person, never per client or invoice

We never sell or share your data

We never sell or share your data

A person answers every support email

A person answers every support email

The Selby meeting room with a long walnut table and four chairs

Who we build it for

Who we build it for

Three currencies, two tax setups, one app. My accountant stopped asking me for a spreadsheet at year end.

Rhea Okafor

Clinical research consultant

Okafor Clinical

Raleigh, North Carolina

The calendar suggestions catch the calls I forget. It is usually two or three hours a week, which is real money at my rate.

Tomasz Wierzbicki

Salesforce consultant

Wierzbicki Consulting

Milwaukee, Wisconsin

Clients approve the timesheet before the invoice exists, so the invoice is never a surprise. My average days to paid went from 27 to 9.

Colette Ambrose

Brand strategist

Ambrose Studio

Portland, Maine

Send your first Selby invoice this Friday

Send your first Selby invoice this Friday

Free for your first client, no card. Bring three years of Harvest or Toggl history across in about ten minutes.

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